Cities are growing exponentially. There’s a huge movement towards urbanization. More and more people are moving from rural areas to cities. That is putting tremendous pressure on our roads. Drive in Montreal, drive anywhere, there’s tremendous traffic. Anywhere you go, you’re gonna be stuck in traffic. I’ve never seen traffic in Montreal like in the last few years. It’s a huge growth of population.

What cities are doing is trying to find ways of moving people around in a faster more efficient way, and also to reduce the impact on the environment. If you think the more cars there is on the roads, the more we’re gonna pollute, and also, we take more space as a car. If you look at the lanes in the downtown area, if you have bikes, you could probably move four times the amount of people on bikes on the same amount of space than you can on cars with a lot less footprint, and a lot less cost for the city as well, ’cause bikes don’t deteriorate the roads as well, as much as a car does. So therefore, there’s a lot of incentives, both for the citizens and for the city, to make sure that we use modes of transportation that are more sustainable.

A bike, you can run it for many, many times. Multiple people could reuse the bikes that are available through ride share of bikes or scooters, or whatever. But if you have a car then it’s just you and the car, and you’re just using that space. So it’s really about reducing congestion and reducing the impact on the environment and really I think a way for people to move around and a way that is more sustainable, and they can get wherever they want as fast as they can. It’s faster to move people in a bike in the downtown area, than it is to move by car.