Talking About Insurance On A Human Level

The life insurance products and the group insurance products are important tools, but they’re human tools, and nobody, frankly, has the courage to talk about them in human terms. And what I do is bring that to the table, but I still do it driven by the passion and the context of the society that I live in. Montreal is different in that regard, so when you talk to somebody about anything relating to financial security planning, it’s such a fancy word, what a great phrase it is, but at the end of the day, it’s do you give a damn, or do you not give a damn? And in Montreal, people give a damn. That’s why we’re where we are today.