“The buzz created by the fact that you have startups like us doing interesting stuff with A.I. helps. So, it sort of like triggers it. And also creates that kind of impression for the rest of the world. Our business partners in Europe actually believe that. And when they talk to potential clients, they mention that Montreal is the hub for A.I., so. It’s becoming a thing and startups like us will obviously make that a thing for sure. But like, being a part of the city, there’s almost like an expectation to be good at it. But also, there’s a lot of funding from the government, from the local government, to allow you to explore A.I, you know, and so you’re in a space, in a city, where that is just encouraged. It’s hard to ignore it.”