Merging Marketing Tactics With Event Planning

“My background’s in marketing, so what I really like to put forward with everything that I do and everything that I plan is to really create a brand for the event and use the company’s corporate culture and their brand to come through in every single aspect of the event, whether it’s an internal event or an event for their clients. I really get to know the different companies and where they’re at, what they’re doing on an environmental basis, what their company culture’s like, what the people are like, and what they want to put forward, what they want the world to see them as. Every company has such a diverse corporate culture and it’s just so interesting to be able to translate that in every event element.”